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A major problem though is not everyone has thousands of dollars to dump into heavy marketing. That is why I have developed some very cost effective marketing methods that not only allow you to market on a low budget, but also will get you targeted traffic.
Slow your speech down. Normal conversational speech is a bit too fast when providing new material in a learning environment. Slowing down will allow better comprehension by the viewer. NOTE: Keep in mind this is likely the first time your viewers are seeing this material so they will need extra time to absorb the visual and audible conversation being presented.
One of the tried and true techniques to video marketing is to use cliffhangers. They have been used in television from the very beginning and are always effective. This will keep your viewers engaged and have them anticipating your next video to answer the questions raised in the first video.
Think about the type of business you're in, and will your audience respond to a non-professionally produce video? There are many industries that are expected to give a professional online appearance.
One day when her son was older and working in his father's fields, he suddenly cried out, "My head hurts! My head hurts!" His father instructed one of the servants to carry him to the house. The Shunemite woman sent a servant on a dash for Elisha and she followed as quickly as she could.
Finding resources for tips and advice on video production can be found all over the internet. You can also spend a little time with a professional video production consultant on how you can set up to shoot your own videos. Once you know how, you can repeat the process over and search engines find over again.
After beating my head against the Camtasia wall for months now, I have come up with the optimum way to pump out videos where the quality is decent enough and the size isn't so that you're restricting the average Internet user. The key is to produce the video in FLV format. This will give you the smallest size while at the same time producing decent enough quality. A frame rate of 5, max bit rate of 300, and 50% quality will be more than good enough for Powerpoint type presentations. For live action videos, increase the quality to 70% and you should be just fine.
As with all website content you need to build back-links. Post on your own blog as well as add comments on other blogs linking to your video. Make it easy for visitors to share the link to your video and even add a 'Tell a Friend' button if possible.